"Don't let the noise of other peoples opinion drown out your inner voice" - Steve Jobs
Lena Hermansson is an inspirational leader with over 27 years experience in creative operations in the Clothing-, Music & Film Industries. She has over the years developed an expert knowledge of production management, workflow, infrastructure, project life cycles and management methodologies. Not one for sitting around or going on vacation, she considers herself lucky in the fact that she is able to spend time working at her Printshop, designing clothing and producing Social Media- & Corporate films.
Lena's been vital in the creations of such brands as: English Laundry by Christopher Wicks, Fender® the Guitar Company, Jimi Hendrix - The Experience. Collections inspired by the Lyrics of John Lennon & Paul McCartney through Sony/ATV, The David Bowie Collection using a selection of photographs by late Rock & Roll photographer Terry O'Neill through Iconic Images as well as a Collection inspired by the Art of John Lennon through Apple One. She is a Shareholder and Partner in the Chelsea Boot Co Est. 1851 brand together with Christopher Wicks of English Laundry fame.
In 2021 she founded the Young Men's brand; HERMAN MURRAY together with Murray Roffé. The Brand is based in New York at the headquarters of Roffe Accessories.
Under her own name she's designed and created custom clothing for, as well as styled rock and roll luminaries including Ozzy Osbourne, The Glorious and Alanis Morissette, among others. Since moving to Los Angeles in 1990 her costumes have been recognised in theatre productions in Hollywood ("The Hudson Shorts") and seen in music videos and movies.
In August of 2014, she opened a Print Shop- & Design Studio; At Graphiken AB, in an old bank building in Malmö (Sweden) together with her partners. In 2017 they opened a satellite office in the world-famous Broadway Building on Hollywood & Vine in Los Angeles (USA) where Lena lives.
She is quick to come up with several different concepts based on the project or materials given. She's a CD with a broad understanding of the creative process and her ability to keep multiple projects on the go and organised, as well as her ability to problem solve and to see the big picture while also focusing on the details have prepared her for her roll as a Producer. She understands that a strong operational foundation is at the core of a great creative.