Art Director | Designer | Producer • Lena Hermansson

LENA HERMANSSON

ART DIRECTOR | DESIGNER | PRODUCER

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Lena Hermansson is an inspirational leader with over 26 years experience in creative operations in the Clothing-, Music & Film Industries.

In her rolls as Director of Design & President, Lena has developed expert knowledge of production management, workflow, infrastructure, project life cycles and management methodologies.

She's been vital in the creations of such brands as: English Laundry by Christopher Wicks, Fender® the Guitar Company, Jimi Hendrix - The Experience. Collections inspired by the Lyrics of John Lennon & Paul McCartney through Sony/ATV, The David Bowie Collection using a selection of photographs by late Rock & Roll photographer Terry O'Neill through Iconic Images as well as a Collection inspired by the Art of John Lennon through Apple One. She is a Shareholder and Partner in the Chelsea Boot Co Est. 1851 brand together with Christopher Wicks of English Laundry fame.

Under her own name she's created custom clothing for, and styled rock and roll luminaries including Ozzy Osbourne, The Glorious and Alanis Morissette, among others. Since moving to Los Angeles in 1990 her costumes have been recognised in theatre productions in Hollywood ("The Hudson Shorts") and seen in music videos and movies.

In August of 2014, she opened a Print Shop- & Design Studio; atgraphiken.se, in an old bank building in Malmö (Sweden) with her partners with a satellite office in the world-famous Broadway Building on Hollywood & Vine in Los Angeles (USA) where Lena lives.

Lena is constantly bursting with ideas and is quick to come up with several different concepts based on the project or materials she is given. She's an Art Director with a broad understanding of the creative process and her ability to keep multiple projects on the go and organised, as well as her ability to problem solve and to see the big picture while also focusing on the details have prepared her for her roll as a Producer. Lena understands a strong operational foundation is at the core of a great creative. In November 2020, she founded Virgoan Wish Productions a production company specialising in branded content and Corporate- & Social Media Films for new and established brands. VWP is also currently producing 2 short films both scheduled to shoot in 2021.

CURRENT 2020-21 PROJECTS:

RAWFILM Entertainment AB

The Chelsea Boot Co Est. 1851

At Graphiken Sweden / USA

Virgoan Wish Productions