LENA HERMANSSON
ART DIRECTOR | DESIGNER | PRODUCER
01 about
Lena Hermansson is a creative talent with designs spanning across the clothing-, music & film divide.
She's created custom clothing for and styled rock and roll luminaries including Ozzy Osbourne, The Glorious and Alanis Morissette, among many others. Since moving to Los Angeles in 1990 her costumes have been recognised in theatre productions in Hollywood ("The Hudson Shorts") and seen in music videos and movies.
A Garment Industry veteran, Lena has been vital in the creations of such brands as: English Laundry by Christopher Wicks, Fender® the Guitar Company, Jimi Hendrix - The Experience. Collections inspired by the Lyrics of John Lennon & Paul McCartney through Sony/ATV, The David Bowie Collection using a selection of photographs by late Rock & Roll photographer Terry O'Neill through Iconic Images as well as a Collection inspired by the Art of John Lennon through Apple One. Currently building the Chelsea Boot Co Est. 1851 brand together with Christopher Wicks of English Laundry fame.
In August of 2014, she opened a Design Studio- & Print Shop, atgraphiken.se, in an old bank building in Malmö (Sweden) with her partners and in 2017, they expanded by opened a Design Studio in the world-famous Broadway Building on Hollywood & Vine in Los Angeles (USA) where Lena lives.
Lena is constantly bursting with ideas and is quick to come up with several different concepts based on the project or materials she is given. She's an Art Director with a broad understanding of the creative process and her ability to keep multiple projects on the go and organised as well as her ability to problem solve have prepared her for her roll as a Producer.
CURRENT 2020-21 PROJECTS:
02 portfolio
WORK EXPERIENCE
(A brief account of a person’s education, qualifications, and previous experience, typically sent with a job application).
WORK RELATED EXPERIENCE
ART DIRECTION
COSTUME DESIGN
STYLING
SCRIPT READING
COSTING / BUDGET PLANNING
PROP SHOPPING
PRODUCER
FILM / COMMERCIALS / VIDEO
WORK RELATED EXPERIENCE
RESEARCHING AN IDEA, CREATING A MOOD BOARD and following it through to FINISHED PRODUCTION
LICENSING
SKETCHING / ILLUSTRATING / FLATS
(Both by hand and on computer)
PATTERN MAKING
SEWING
DRAPING
FABRIC KNOWLEDGE
UNDERSTANDING OF SCREEN PRINTING- & DYE HOUSE PROCESSES
MERCHANDISING
CREATING A TIME & ACTION CALENDAR, and following it
WORKING UNDER CONSTANT DEAD LINES
EXTENSIVE TRAVEL both INTERNATIONAL AND DOMESTIC
COMPUTER KNOWLEDGE
(Adobe Creative Suites as well as Office Related Programs such as Word, Excel, Powerpoint etc)
FASHION DESIGN
WORK RELATED EXPERIENCE
ILLUSTRATION
TYPOGRAPHY
ADOBE CREATIVE SUITES
WORD / PAGES
EXCEL / NUMBERS
POWERPOINT
YOOBA
GRAPHIC DESIGN
03 services
Designer
Stylist
Art Director
Producer
04 contact
LENA HERMANSSON
lena@lenahermansson.com
USA OFFICE
1645 Vine Street, Ste# 610
Los Angeles, CA 90028
USA
+1 (323) 395 9383
SWEDISH OFFICE
Adelgatan 5
211 22 Malmö
SWEDEN
+46 76 106 18 57