LENA HERMANSSON

ART DIRECTOR | DESIGNER | PRODUCER

 

01 about

Lena Hermansson is an inspirational leader with over 26 years experience in creative operations in the Clothing-, Music & Film Industries. 

 

In her rolls as Director of Design & President, Lena has developed expert knowledge of production management, workflow, infrastructure, project life cycles and management methodologies.

She's been vital in the creations of such brands as: English Laundry by Christopher Wicks, Fender® the Guitar Company, Jimi Hendrix - The Experience. Collections inspired by the Lyrics of John Lennon & Paul McCartney through Sony/ATV, The David Bowie Collection using a selection of photographs by late Rock & Roll photographer Terry O'Neill through Iconic Images as well as a Collection inspired by the Art of John Lennon through Apple One. She is a Shareholder and Partner in the Chelsea Boot Co Est. 1851 brand together with Christopher Wicks of English Laundry fame.

Under her own name she's created custom clothing for, and styled rock and roll luminaries including Ozzy OsbourneThe Glorious and Alanis Morissette, among others. Since moving to Los Angeles in 1990 her costumes have been recognised in theatre productions in Hollywood ("The Hudson Shorts") and seen in music videos and movies.

In August of 2014, she opened a Print Shop- & Design Studio; atgraphiken.se, in an old bank building in Malmö (Sweden) with her partners with a satellite office in the world-famous Broadway Building on Hollywood & Vine in Los Angeles (USA) where Lena lives.

Lena is constantly bursting with ideas and is quick to come up with several different concepts based on the project or materials she is given. She's an Art Director with a broad understanding of the creative process and her ability to keep multiple projects on the go and organised, as well as her ability to problem solve and to see the big picture while also focusing on the details have prepared her for her roll as a Producer. Lena understands a strong operational foundation is at the core of a great creative. In November 2020, she founded Virgoan Wish Productions a production company specialising in branded content and Corporate- & Social Media Films for new and established brands. VWP is also currently producing 2 short films both scheduled to shoot in 2021. 

 

CURRENT 2020-21 PROJECTS:

RAWFILM Entertainment AB

The Chelsea Boot Co Est. 1851

At Graphiken Sweden / USA

Virgoan Wish Productions

@lenahermansson13

 

02 portfolio

WORK EXPERIENCE

(A brief account of a person’s education, qualifications, and previous experience, typically sent with a job application).

WORK RELATED EXPERIENCE

 

 

 

ART DIRECTION

 

COSTUME DESIGN

STYLING

 

SCRIPT READING

COSTING / BUDGET PLANNING

 

PROP SHOPPING

PRODUCER

FILM / COMMERCIALS / VIDEO

WORK RELATED EXPERIENCE

 

 

 

RESEARCHING  AN IDEA, CREATING A MOOD BOARD and following it through to FINISHED PRODUCTION

LICENSING

 

SKETCHING / ILLUSTRATING / FLATS 

(Both by hand and on computer)

 

PATTERN MAKING 

 

SEWING

 

DRAPING

 

FABRIC KNOWLEDGE

 

UNDERSTANDING OF SCREEN PRINTING- & DYE HOUSE PROCESSES

 

MERCHANDISING

 

CREATING A TIME & ACTION CALENDAR, and following it

 

WORKING UNDER CONSTANT DEAD LINES

 

EXTENSIVE TRAVEL both INTERNATIONAL AND DOMESTIC

COMPUTER KNOWLEDGE 

(Adobe Creative Suites as well as Office Related Programs such as Word, Excel, Powerpoint etc)

FASHION DESIGN

WORK RELATED EXPERIENCE

 

 

 

ILLUSTRATION

TYPOGRAPHY

ADOBE CREATIVE SUITES

WORD / PAGES

EXCEL / NUMBERS

POWERPOINT

YOOBA

GRAPHIC DESIGN

 

03 services

Designer

Stylist

Art Director

Producer

 

04 contact

LENA HERMANSSON

lena@lenahermansson.com

USA OFFICE

1645 Vine Street, Ste# 610

Los Angeles, CA 90028

USA

+1 (323) 395 9383

SWEDISH OFFICE

Adelgatan 5

211 22 Malmö

SWEDEN

+46 76 106 18 57