LENA HERMANSSON

ART DIRECTOR | DESIGNER | PRODUCER

 

01 about

Lena Hermansson is a creative talent with designs spanning across the clothing- & graphic divide.

Having created custom clothing for and styled rock and roll luminaries including Ozzy OsbourneThe Glorious and Alanis Morissette, among many others.

Since moving to Los Angeles in 1990 her costumes have been recognised in theatre productions in Hollywood ("The Hudson Shorts") and seen in music videos and movies.

 

A Garment Industry veteran, Lena has been vital in the creations of such brands as: English Laundry by Christopher Wicks, Fender® the Guitar Company, Jimi Hendrix - The Experience and Collections inspired by the Lyrics of John Lennon & Paul McCartney through Sony/ATV, photos of famed Rock & Roll photographer Terry O'Neill through Iconic Images as well as a Collection inspired by the Art of John Lennon through Apple One. Currently building the Chelsea Boot Co Est. 1851 brand together  with Christopher Wicks of English Laundry fame.

In August of 2014, she opened a Design Studio- & Print Shop, atgraphiken.com, in an old bank building in Malmö (Sweden) City Center and in 2017, opened a Design Studio in the world-famous Broadway Building on Hollywood & Vine in Los Angeles (USA).

Lena L-O-V-E-S to design, loves colors, fabrics & shapes and completely adore being able to create.

She's bursting with ideas and is quick to come up with several different concepts based on the product or materials she's given. She's a natural Art Director with a broad understanding of the creative process.

A great collaboration is everything and she delves deep into the DNA of each project to ensure she delivers exactly what her customers want…and more!

CURRENT 2019-2020 PROJECTS:

RAWFILM Entertainment AB

The Chelsea Boot Co Est. 1851

At Graphiken Sweden / USA

Co-Producing a short film

 

02 portfolio

WORK EXPERIENCE

(A brief account of a person’s education, qualifications, and previous experience, typically sent with a job application).

WORK RELATED EXPERIENCE

 

 

 

ART DIRECTION

 

COSTUME DESIGN

STYLING

 

SCRIPT READING

COSTING / BUDGET PLANNING

 

PROP SHOPPING

PRODUCER

FILM / COMMERCIALS / VIDEO

WORK RELATED EXPERIENCE

 

 

 

RESEARCHING  AN IDEA, CREATING A MOOD BOARD and following it through to FINISHED PRODUCTION

LICENSING

 

SKETCHING / ILLUSTRATING / FLATS 

(Both by hand and on computer)

 

PATTERN MAKING 

 

SEWING

 

DRAPING

 

FABRIC KNOWLEDGE

 

UNDERSTANDING OF SCREEN PRINTING- & DYE HOUSE PROCESSES

 

MERCHANDISING

 

CREATING A TIME & ACTION CALENDAR, and following it

 

WORKING UNDER CONSTANT DEAD LINES

 

EXTENSIVE TRAVEL both INTERNATIONAL AND DOMESTIC

COMPUTER KNOWLEDGE 

(Adobe Creative Suites as well as Office Related Programs such as Word, Excel, Powerpoint etc)

FASHION DESIGN

WORK RELATED EXPERIENCE

 

 

 

ILLUSTRATION

TYPOGRAPHY

ADOBE CREATIVE SUITES

WORD / PAGES

EXCEL / NUMBERS

POWERPOINT

YOOBA

GRAPHIC DESIGN

 

03 services

Designer

Stylist

Creative Director

Producer

 

04 contact

LENA HERMANSSON

lena@lenahermansson.com

USA OFFICE

1645 Vine Street, Ste# 610

Los Angeles, CA 90028

USA

+1 (323) 395 9383

SWEDISH OFFICE

Adelgatan 5

211 22 Malmö

SWEDEN

+46 76 106 18 57

My Chelsea Boots!

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